Friday, March 23, 2012
Wednesday, March 21, 2012
Logo Design Love - Article Response
10 successful logo redesigns
This article found on Logo Design Love examines logo redesigns that are considered successful. The redesigns shown feature subtle changes. They refresh the logo without changing them enough to make them unrecognizable. With each example shown, there is also a written blurb of why the redesign works and even what could still be improved.
I found this to be a very informative and helpful article. It is great to see the before and after logos side by side, so the little differences stand out. The MSNBC logo has primarily just the font changed, but it's a huge difference. The Qantas logo changes the form of the kangaroo slightly, but again - huge difference. I found the Hunter logo to be the most interesting and drastic, since the redesign consists of simplifying the design elements and creates a much stronger, but simpler design.
Overall, this was a very interesting article. It's great as a student to see subtle differences next to each other, explained expertly and succinctly.
This article found on Logo Design Love examines logo redesigns that are considered successful. The redesigns shown feature subtle changes. They refresh the logo without changing them enough to make them unrecognizable. With each example shown, there is also a written blurb of why the redesign works and even what could still be improved.
I found this to be a very informative and helpful article. It is great to see the before and after logos side by side, so the little differences stand out. The MSNBC logo has primarily just the font changed, but it's a huge difference. The Qantas logo changes the form of the kangaroo slightly, but again - huge difference. I found the Hunter logo to be the most interesting and drastic, since the redesign consists of simplifying the design elements and creates a much stronger, but simpler design.
Overall, this was a very interesting article. It's great as a student to see subtle differences next to each other, explained expertly and succinctly.
Tuesday, March 20, 2012
Starbucks Logo Makeover Response
The changing of the Starbucks logo is an interesting topic. I've seen the logo before but never examined it, or its previous versions. I laughed at the line at the end of the article, "The new minimalist form is crisper, but without the circle of type, the mermaid appears naked." The mermaid IS naked in every other version. That of all things doesn't seem to be a concern of Starbucks, so why is it brought up in the article like a negative point?
The fact that people feel such ownership over the logo must be a good thing, even if it means people are less likely to accept the new logo at first. I like that Howard Schultz explained the reasons behind the change, regardless of whether it is not usually done that way.
The funny projection of where the Starbucks logo will be in thirty years at the beginning of the article made me laugh, but the truth is that the logo is still recognizable today without the circle of text around it, and it does capture the same feelings as the older one to me. It doesn't seem to be a case of the previous article where things are re-designed for no good reason, Mr. Schultz's explanation makes sense, and no Starbucks customer will see the logo and not know that it's Starbucks. It also doesn't seem to be like the Gap logo debacle. That was a case of a logo being seriously under-designed and underwhelming, but again, the Starbucks logo, while pared down, still has an interesting design.
The fact that people feel such ownership over the logo must be a good thing, even if it means people are less likely to accept the new logo at first. I like that Howard Schultz explained the reasons behind the change, regardless of whether it is not usually done that way.
The funny projection of where the Starbucks logo will be in thirty years at the beginning of the article made me laugh, but the truth is that the logo is still recognizable today without the circle of text around it, and it does capture the same feelings as the older one to me. It doesn't seem to be a case of the previous article where things are re-designed for no good reason, Mr. Schultz's explanation makes sense, and no Starbucks customer will see the logo and not know that it's Starbucks. It also doesn't seem to be like the Gap logo debacle. That was a case of a logo being seriously under-designed and underwhelming, but again, the Starbucks logo, while pared down, still has an interesting design.
Saturday, March 10, 2012
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