Final - Chilly Philly

Final Business Card - Chilly Philly

Final Letterhead - Chilly Philly

 Letterhead:

With text:

Final Logo - Chilly Philly

Color:

Black and White:

Mission Statement - The Evening Star

The Evening Star is a bar that celebrates science fiction and fantasy. Classic movie nights feature films like Alien, Back to the Future, and Star Wars. Commemorate the birthdays of Jules Verne, H.G. Wells, and Frank Herbert or take part in a themed Quizzo competition. The Evening Star isn’t just a bar with a gimmick, though. It’s a cozy place where you can drink from a great beer selection, eat greasy pub food, and enjoy a diverse group of people. The Evening Star embraces cult classic themes without becoming ostentatious or tacky. This is your neighborhood bar, but with a stylish, pop-culture twist.

Tutorial - A Rainy Window Background

I completed the tutorial found here.

Logo Redesign and Process

Finished design:

Black and white:




I started this project knowing that I wanted to redesign the Red Rose tea logo. I've always found it to be old-fashioned, and I knew I wanted it to look more modern.

Here's the original:

My process started by trying to work with pictures of roses and teapots, but they really weren't an improvement on the original.

Then I found an interesting picture of three teacups online. I adjusted the colors in Photoshop, then I created outlines in Illustrator, abstracted the image and adjusted the colors even more. Then I tilted the last cup, so the handle is in a different direction.

It took awhile, but I finally found a font that I like. It's more modern and interesting because it's so disjointed. The logo doesn't immediately look like three teacups, but I think it would recognizable to consumers of the brand.

Finally, I enlarged the staff of the "d" so it touches the middle teacup to try and create more unity between the text and the image.


This logo is my second favorite:


Here are two other fonts I tried: